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Belu – Social media campaign
About the project
Each year on World Water Day, purpose-led drinks business Belu announces the total amount of its net profits donated to UK charity WaterAid. The campaign celebrates the positive impact made through every bottle sold and highlights Belu's ongoing commitment to creating social change.
The challenge
The challenge was to communicate this important milestone in a way that felt engaging, celebratory, and true to Belu's brand. As an annual announcement, the creative also needed to feel fresh while capturing attention across digital channels.
The solution
The bold campaign identity helped communicate the impact of Belu's partnership with WaterAid in a memorable way. It felft confident and optimistic. Partners engaged with the content and helped amplify the message even further.
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